Book description

Book info

Author
Title
eBook formatPaperback, (torrent)En
PublisherBerrett-Koehler Publishers
File size1.2 Mb
GanreBusiness
Release date 01.01.1998
ISBN9781576750490
Pages count276
Book rating4.46 (21 votes)
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Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

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