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eBook formatHardcover, (torrent)En
PublisherAddison Wesley Publishing Company
File size1.2 Mb
Release date 01.11.1992
Pages count256
Book rating0.7 (0 votes)
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As it examines how Anheuser-Busch tapped the independent-minded culture of the Teamsters, and how Volvo taught itself to sell Swedish quality to French drivers, this intriguing guide shows how managers can channel potential conflict, redirect organizational myths, and energize their companies.

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